Set Design for the First Time
It’s not always easy to find (and make!) the time to work on projects that bring you joy, but it really is as simple as that: making the time. Right now we’re in the process of developing a new site for our soon-to-launch product maintenance program, RadishCare, and we penciled in time to design sets and photograph them for the occasion. It was fun! I’m so happy that we allocated the time to create something that pushed us out of our daily routine.
Design has seen a surge of still life photography as of late (often seen in the ad world but more and more being used by independent designers). You know the one: bright backdrops, color blocks, people being used as props in the scene. If you’re out of the loop, here are some examples:
By Pablo Alfieri
By Leta Sobierajski
By Adi Goodrich
Still life photography is a style/method that I really appreciate, but we seldom have the time or budget to utilize. For RadishCare, we worked on two different sets that tied in the theme of relief and aid packages. (Get it? It’s like relief for your digital products.)
I love conceptualizing and ideating in design. I wanted this concept and our final product to have a campy feel, to play even more with the juxtaposition between physical care packages and digital products. It seemed funny to imagine a box full of things you REALLY need floating down from the sky tethered to a single red balloon. Like, you’re on a desert island and this is what arrives to save the day. We stuck to a classic color palette: natural colored boxes, red balloons, red backdrop, white backdrop.
We composed the landing shot with boxes varying in size, because it’s also funny to think about a care package arriving in a kid’s size parcel. To add more texture and pops of color to the set, we used red metallic paper to construct red crosses for the boxes’ facades.
We weren’t working with anything fancy. We set up a small “studio” space in our office and worked with natural light only. This project was a huge testament to the collaborative skills of our design team, whose unique skills balanced out the execution phase. Good job team!