The Guerrilla Foundation

The Guerrilla Foundation

Based in Berlin, Germany, The Guerrilla Foundation is a philanthropic initiative that empowers communities through funding, investing, empowering, incubation and more. Guerrilla funds projects in the areas of political activism, social entrepreneurship and aid to vulnerable populations.

The Project

Guerrilla asked us to design content strategy and produce copy for the launch of their new website. We helped them devise and organize content areas and categories based on the design and architecture of their new site, then drafted and edited copy and taxonomies. Working closely with Guerrilla’s managing director, we fine-tuned messaging, responding to design and information architecture decisions that were evolving in real time.

This workflow helped Guerrilla implement a sustainable framework for ongoing content production for their forthcoming website. We’re looking forward to working more closely with The Guerrilla Foundation to refine and expand their messaging as their website and missions evolve in exciting new directions.