As a global leader in promoting gender justice and preventing violence in societies, communities, and homes, Promundo works to engage men and boys, in partnership with women and girls.
Promundo came to us in 2014 with two websites (Brazilian, USA), a disjointed branding strategy, and an audience who couldn’t quite figure out what Promundo focused on, and why it was important.
Radish helped Promundo align and reposition themselves as a global nonprofit organization, one with a comprehensive brand and content strategy and a design to carry them forward as they expand. We completely restructured and overhauled their site architecture and transformed the user experience based on analytics and research. We also guided Promundo through rewriting all key content on the site to adhere to the new brand and communication framework. We created a central Promundo Global website, with an English and Portuguese version on the WordPress multisite platform. We aided Promundo with translation best-practices and SEO optimization for multiple languages.
Impact + Highlights
- A customized, dynamic, and responsive site that works across the world on any device, or bandwidth.
- Improved global visibility and brand recognition
- Two years later, Radish continues to maintain, scale, and adapt the site for Promundo.