At Radish Lab, we help businesses and nonprofits create social impact through design. We build and design visuals, graphics, and interactives to improve the look and feel of brands worldwide. Our clients often ask: Why does design matter? How does it affect our day to day? How can it help us advance our mission?
The answer is, it matters a lot, and it will not only advance your mission, but amplify your impact. Good design helps you connect with audiences, raise awareness, and increase engagement, because messages are most effectively communicated through the use of images and graphics. Design can be defined simply as communication through type and image. The mediums are endless, but turning information and data into engaging infographics is one of our favorites.
Below we’ve shared five of our favorite examples of how organizations can use infographics:
Video Infographics: Liberty in North Korea
Liberty in North Korea is a nonprofit organization based in California devoted to the North Korean human rights and humanitarian crises. They use video, a powerful influencer, to talk about their work, accomplishments, and impact. This video includes testimonials and stories.
Responsive Infographics: Robin Hood
Robin Hood is New York's largest poverty-fighting organization. Their website uses highlighted, responsive infographics to reveal paired statistics and content explaining complex datasets.
Animated Infographics: Charity Water
Charity Water’s mission is to solve the global water crisis by raising funds to bring clean water to everyone. The storytelling aspect of this animated video makes it informative, easy-to-understand, and enjoyable to watch.
Annual Report Infographics: New York Public Library
With 92 locations in the Bronx, Manhattan, and Staten Island, The New York Public Library provides learning resources and, of course, access to books.The heavy use of infographics, combined with type and separated by color, makes data in this annual report clear and visually engaging.
Press Release Infographics: Walk Free
Walk Free is a nonprofit working to end modern slavery. These icons represent achievements and accomplishments that align with content and graphics throughout the rest of the site.
Looking at the nonprofits who do a great job of telling stories using infographics made me think about all of the ways other organizations can improve. Whether your audience is international, national, statewide, or city-specific, reaching them in the most effective way is key to online engagement. Keeping up with relevant and timely topics, as well as making sure content is relatable and attention-grabbing, should be at the forefront of every nonprofit organization’s communications strategy.