Strategy at Radish

Your brand visuals are an important component of your public brand, but your brand messaging–what you say, how you say it–is key to a successful website. We make sure your brand messaging and strategy is practical, versatile and scalable. We work with our clients to hone their Brand Messaging and help them translate it into guidelines for website content. We use exercises workshops and more to help you hone in on your Brand Messaging:

• Discovery workshops to understand your organization’s values, mission, and vision
• Comparator analysis to position your brand effectively
• Voice and tone content guidelines based on audience and analytics work 
• Best practices for writing on-brand web copy

We strategically overlap the end of the Discovery phase with the beginning of User Experience, so we can transform our knowledge of audiences, analytics, SEO keyword strategies, and brand strategy into deliberate taxonomies and site organization. We work with our clients to:

• Audit and revise taxonomies to improve content organization and user experience
• Develop new navigation based on common user journeys and updated strategies
• Identify post types to migrate or remove 
• Integrate multiple websites and/or tools into one cohesive experience

Website analytics give us a quantitative view of your website or digital tool’s health. These insights inform strategy at every stage of the project, so that the end result is not only beautiful, but highly effective. During Discovery, we take a three-pronged approach to data analysis:

• Audit: We review yourGoogle Analytics, Tag Manager, and Search Console to capture a pre-project baseline
• Adapt: Based on what is currently set up on your site, we implement best practices like internal traffic filters and spam segments
• Create: We set up a custom Data Studio and advise on critical strategy components like conversion and keyword targets

Search Engine Optimization (SEO) is not something we sprinkle on top of new websites we build – it’s a key ingredient. Our process incorporates SEO best practices – and approaches tailored to your specific needs and goals – in every phase of the project. SEO activities include:

• Exploring current and future target keywords
• Assessing how content hierarchies, links, and content clusters can improve search engine ranking