Echoing landscapes in design.
We used LandScale’s logo as inspiration for their website’s look and feel. We wanted to combine environmental cues with a sleek and streamlined look similar to a Saas website to create an accessible, interesting, and relaxing experience while guiding the user through complex ideas.
We didn’t want the user to feel as if the tool was only relevant in particular regions or landscapes, so rather than featuring photographs, we designed global illustrations to add interest and meaning around the features and opportunities.